Data Analyst
Full-Time Position
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New York, NY
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$130,000-$140,000
About us
We’re Brave – we were founded by a bunch of people who thought that, rather than sitting in network agency jobs complaining about how terrible things were, they'd go out and do it better. So far, it is better. We’ve built an agency that has confidence in its people, courage in its convictions, and a determination to fight for work that will make a difference.
We’re Blended – we’ve mixed some of the very best people in healthcare with people who have done their most stellar work in consumer. We have discipline and imagination in equal measure. We have PhDs and high school dropouts, media-first digital natives and old school idea-first strategists. We're a giant bag of cultures, beliefs, and backgrounds that make a beautiful sound when they play together.
We’re Bright – the work might look effortless, but the thinking that shaped it is really smart. We’re constantly on the lookout for the real problem, the real opportunity, the thing that, if solved, will change things. We work hard to get intimate with the areas we are playing in because there’s no meaningful insight without intimacy.
What we’re looking for in you
- Be You – bring yourself to work and to the work that you do.
- Be Ambitious – bring a desire to excel and to win, a desire to push yourself and your teammates to create the very best work, and fight for the work you believe in.
- Be Curious – dig deep and outright care more. Don't ask if it's good enough, ask if it's great enough.
- Be Invested – in your clients’ success, sweat the small things and behave as partners, not providers.
- Be Collaborative – we’re a group of people all on the same path, looking to do things better (and do better things), together.
If all of that sounds like the sort of company you’d like to keep, then carry on reading.
The Brief
At Moon Rabbit, you will be at the forefront of driving marketing success through data. In this role, you’ll analyze and interpret performance metrics to deliver actionable insights that shape marketing strategies and optimize campaign outcomes. Collaborating with clients and internal teams, you’ll design impactful reports, craft data-driven recommendations for paid and organic campaigns, and guide real-time optimizations. As a key voice in the digital strategy group, you’ll create flexible visualizations across platforms, present findings confidently to clients, and incorporate feedback to refine strategies. Your expertise will help inform decisions, ensuring measurable success for our clients’ marketing efforts.
Responsibilities
- Develop and maintain robust measurement plans, reporting framework, and dashboards using tools such as Google Analytics, Adobe Analytics, Looker Studio, and Tableau to communicate insights effectively.
- Provide regular and ad-hoc reporting on marketing campaign performance across paid media channels (Google, Bing, Meta, etc.) and digital strategies, highlighting key metrics for example ROI, conversion rates, engagement, and customer acquisition costs.
- Analyze large, unstructured datasets to uncover trends, patterns, and optimization opportunities across digital, social, search, and SEO campaigns.
- Build and optimize analytical scripts in Python to process complex datasets efficiently and enhance reporting capabilities.
- Collaborate with clients and internal stakeholders to define reporting objectives, gather requirements, and ensure alignment with business goals.
- Conduct A/B testing and experiments to evaluate marketing strategies, delivering actionable insights for campaign optimization.
- Create integrated marketing dashboards to visualize data insights and guide decision-making processes effectively.
- Present findings clearly and succinctly to clients and teams, incorporating feedback to refine strategies and reporting approaches.
- Monitor and track KPIs to evaluate the success of campaigns, recommending real-time adjustments as needed.
- Stay current with industry trends, emerging technologies, and best practices in data analytics and digital marketing.
- Manage projects with strong organizational skills, ensuring deadlines are met while maintaining high-quality deliverables.
Requirements
- 5+ years of experience presenting to internal stakeholders and/or clients (required).
- 2+ years of experience in an agency setting (desired).
- Recognized as a thought leader in the field.
- Strong business acumen to lead daily business management and strategic digital vision.
- Competent leader, teacher, and mentor.
- Proven track record of developing collaborative relationships through trust-building.
- Experience successfully delivering omnichannel marketing strategies.
- Excellent interpersonal and collaboration skills.
- Ability to communicate effectively under high-pressure situations.
- Strong inter-team collaboration skills.
- Established relationships with external partners.
- Experience with Tableau and/or similar visualization tools (required).
