Aristocrat is the world’s leading manufacturer of land-based casino and digital app games. They are a company in transition as they evolve from a slot machine company into a fully digital entertainment brand.
Traditionally, game manufacturers have a secondary voice with players to the host cities and casinos, but as gaming moves online (and as their business expands beyond gambling games) their brand needs to compete with more well-known app-based gaming companies such as Playrix, Supercell, Sony, EA Gaming, Tencent, etc.
It’s not the end result of the game that people pursue, it’s the experience, because we all have a desire to play.
Become a brand that invites the entire world to play.